CANēY Salt + Wellness Studio is a newly-opened wellness studio with the primary goal of introducing halotherapy into the lives of the local community. CANēY's owner, Laura Curley, has a great passion for this type of health care practice and wanted to use video to impactfully showcase her studio, providers, and mission. 

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I was fortunate to meet Laura through the Tri-County Regional Chamber of Commerce after filming complimentary videos for the Meet Our Members and ribbon cutting series, which led to our continued partnership! After we met to talk more about her background in halotherapy and her passion for CANēY, we developed 8 videos that are up on the company's website & YouTube channel. After multiple filming days with Laura, four other providers, and families in the children's saltbox room, we produced videos that have a cohesive brand identity that maintains authenticity with Laura & CANēY's story.

 

The brand video produced through Meet Our Members is now used to promote her business on local streaming channels and has garnered over 21K views with a completion rate of 97%.

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Filmed using key equipment such as the Blackmagic Pocket Cinema Camera 6K & DJI Ronin RS3 Pro + Edited using DaVinci Resolve, Adobe Premiere Pro & After Effects