The importance of trust and community in assisted living advisors through social media impact
Assisted Living Locators is a group of local senior living advisors who help families with the appropriate elder care plans for their loved ones. With 7 franchises under my care, spanning from Massachusetts to Nebraska, I collaborate with the respective owners on topics of interest for posting, research further topics, design posts for social media platforms, and schedule them on their social media management platform, Rallio. These social media graphics are posted to various platforms including Facebook, Instagram, LinkedIn, and Google Business. All posts follow Assisted Living Locators' brand guidelines, along with each franchise owners' contact information and content resource included on each post.​
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In response to these posts, the community at large has gotten involved and gives wonderful feedback including reposts/shares on the various platforms emphasising the franchise owners as being trusting and knowledgeable about their profession and providing further resources on topics if relevant to their lines of work.
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Social media graphics produced using Canva
